American Realness

Artist/Admin 5: Marketing

Moderated by David Borgonjon and Shama Rahman

Friday January 6, 11:00am – 1:00pm

Gibney Dance: Agnes Varis Performing Arts Center, Studio H
280 Broadway Entrance at 53A Chambers Street / FREE / RSVP

Culture is as mediated as ever. Social media has amplified the documentation and reception of cultural production, while also providing more and more granular ways of quantifying the success of a work. What are ways that artists and administrators think about marketing as a cultural practice? How can differing versions of work be presented to different audiences (or, say, markets) and to what extent does this liberate or hamper artistry? This session is co-facilitated with J. Soto and Alex Rodabaugh.

Artist/Admin is a space for artists and administrators to discuss + create new forms of the cultural institution. Readings and/or viewings will be circulated beforehand.

Image courtesy of David Borgonjon